Adam B. Troy
- Media Contact
- SPN Mentor
Dr. Adam Troy is a social scientist and statistician specializing in survey and assessment methods as well as applied and predictive data analysis. For over 15 years, Adam has led the development and execution of projects to capture and interpret behavioral data including: consumer research and marketing surveys, client and employee satisfaction assessments, purchase propensity scoring, market demand studies, evaluations of program effectiveness, predictive modeling and scoring algorithms, standardized assessment instruments, recommendation algorithms, psychographic and behavioral profiling, creation of index scores and benchmarks, and observational coding methods. He specializes in statistical programming and analysis in both SPSS and SAS.
Adam has served as Vice President of Research and Analytics at Pixel Leadership Group, President and Founder of Behavioral Research Group, LLC a research consulting firm, and Senior Research Associate at the Consumer Reports National Research Center executing one of the largest surveys in the country, second only to the U.S. Census. Prior to this, he led the applied research teams as Senior Director of Research for three education companies including GoalQuest, Inc., EducationDynamics, LLC, and ConnectEDU, Inc., working with over 300 secondary and postsecondary educational institutions to analyze, understand and predict student behavior. He also is the founder of Hair Metrics, a scientifically-minded hair products company.
Dr. Troy’s research has been published in peer-reviewed academic journals, including Personality and Social Psychology Bulletin and Psychological Reports. One of his publications, in the Journal of Social and Personal Relationships, had been listed monthly among the top 50 most frequently read articles in the journal since 2006 and as of 2018, is in the top 5% of all research outputs scored by Altmetric. Adam graduated with honors from Colgate University and holds M.S. and Ph.D. degrees in psychology from the University of Miami. He serves as a Trustee on the board of the Allied Educational Foundation, and holds certifications or certificates of training in Facial Action Coding System (FACS) methodology, a widely used method for measuring facial behaviors, Microexpression Recognition, Subtle Expression Recognition, and Dangerous Demeanor Detection.
Primary Interests:
- Applied Social Psychology
- Attitudes and Beliefs
- Close Relationships
- Emotion, Mood, Affect
- Interpersonal Processes
- Motivation, Goal Setting
- Organizational Behavior
- Personality, Individual Differences
- Research Methods, Assessment
Research Group or Laboratory:
Online Studies:
Journal Articles:
- Laurenceau, J-P., Troy, A. B., & Carver, C. S. (2005). Two distinct emotional experiences in romantic relationships: Effects of perceptions regarding approach of intimacy and avoidance of conflict. Personality and Social Psychology Bulletin, 31, 1123-1133.
- Tomassi, P., & Troy, A. B. (November, 2007). Introducing: Customized social networking systems. Recruitment and Retention in Higher Education, 21, 4.
- Troy, A. B. (2005). Romantic passion as output from a self-regulating, intimacy-seeking system: A model for understanding passionate love. Psychological Reports, 96, 655-675.
- Troy, A. B. (2000). Determining the factors of intimate relationship satisfaction: Interpersonal communication, sexual communication, and communication affect. Colgate Journal of the Sciences, 32, 221-230.
- Troy, A. B., & Lewis-Smith, J. (2006). Preliminary findings on a brief self-disclosure intervention with young adult dating couples. Journal of Couple and Relationship Therapy, 5, 57-69.
- Troy, A. B., Lewis-Smith, J., & Laurenceau, J-P. (2006). Interracial and intraracial romantic relationships: The search for differences in satisfaction, conflict, and attachment style. Journal of Social and Personal Relationships, 23, 65-80.
Other Publications:
- Aslanian, C. B., Troy, A. B., Jeffe, S., & Chrisanti, S. (2010). The EducationDynamics eLearning Index: Prospective student demand for online degrees (2010 Edition). Hoboken: EducationDynamics, LLC.
- Lewis-Smith, J., & Troy, A. B. (2005). Keeping your New Year's resolutions. ibeyond Magazine, January/February, 38-39.
- Lewis-Smith, J., & Troy, A. B. (2005). The psychological benefits of exercise. ibeyond Magazine, March/April, 38-39.
- Lewis-Smith, J., & Troy, A. B. (2004). The top 10 methods for improving your sleep habits. ibeyond Magazine, October/November, 35-37.
- Troy, A. B., Aslanian, C. B., & Jeffe, S. (2011). The EducationDynamics eLearning Index: Prospective student demand for online degrees (2011-2012 Edition). Hoboken: EducationDynamics, LLC.
- Troy, A. B., & Chrisanti, S. (2009). The current state of student demand for online degrees (2008 Edition). Hoboken: EducationDynamics, LLC.
- Troy, A. B., Jones, J. B., Lynch, K. B., & Tomassi, P. (2009). University purpose networks: Online communities for student retention and success. EducationDynamics White Paper Series. EducationDynamics, LLC.
- Troy, A. B., & Laurenceau, J-P. (Fall, 2003). Electronic daily diary methodology: Uses, advantages, and limitations for relationship research. Couples Research and Therapy Newsletter, 9, 3-7.
- Troy, A. B., & Laurenceau, J-P. (Fall, 2002). Book review: Couples in conflict. Couples Research and Therapy Newsletter, 8, 11-12.
- Troy, A. B., & Lewis-Smith, J. (2005). Quit smoking: Top four psychological strategies. ibeyond Magazine, May/June, 38-39.
- Troy, A. B., Mathew, J., & Tomassi, P. (2009). Keeping the faith: An insider’s perspective of enrollment and retention strategies that drive results at faith-based institutions. EducationDynamics White Paper Series. EducationDynamics, LLC.
Adam B. Troy
Behavioral Research Group, LLC
48 Bi-State Plaza, #184
Old Tappan, New Jersey 07675-7079
United States of America
- Phone: (201) 305-3330